“Proof” Digital Media Campaign

This is an example of one of the flash animations we designed to deliver the tagline, and a brief tone of the show, then landing on the show's key art and call-to-action to drive attention to the premiere date.
We created a full page skin layout to have the impact that can grab a user's attention, and deliver a successful call-to-action.
This is an example of how the pre-expanding unit in the right side of the takeover skin (shown above this) opens to deliver a brief cut of the trailer, and allow the user to sample more video.
The success of this project has led to it being nominated for the CLIO awards. Special Thanks to Ted Kacandes & Meagan Mosser for creative direction, Gina Chen for project management, Taeksang Kim for developing, and Matt Will for helping with design.
Back to Top