When HBO wanted to bring more traffic to their online store my team created a few content pages to help increase the SEO value of the site. In this particular case I set out with the copy writers to create a page that offered an overview of information about the Family Houses featured on the hit show Game of Thrones. The page offered information that would pique the interests of fans of the show, and give them more than just browsing for their favorite collectibles to buy. The page was a huge success and sparked a dramatic increase in HBO's online store.
Homepage banner introducing the content page to visitors of Store.HBO.com
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